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Asos sells over 850 brands as well as its own label products and is aimed at young adults. The website sells both womenswear and menswear. As of August 2015, there were over 66,000 ASOS branded products available for sale.
ASOS was founded in 2000 by Nick Robertson. Before starting ASOS, Robertson co-founded the men's fashion website DandS (now Mr Porter). In 2015, he stepped down as CEO but remains on the board of directors.
In May 2014, Nick Beighton was appointed CEO of ASOS.
As of August 2015, there were over 66,000 ASOS branded products available for sale. These are grouped into the following categories: womenswear, menswear, footwear, accessories, beauty and lingerie.
ASOS sells a variety of brands as well as its own label products. ASOS's own label products are marketed under the following brand names: ASOS White, ASOS Black, ASOS EDITION, ASOS Maternity, ASOS Petite, ASOS Tall and ASOS Curve.
ASOS offers a free standard delivery service to all customers in the UK, Ireland, France, Germany, Spain, Italy and the Netherlands. ASOS also offers a next-day delivery service for an additional fee.
In March 2015, ASOS launched a same-day delivery service in London. The service cost £12.95 and was initially only available to customers who lived within a six-mile radius of the ASOS warehouse in Barnsley.
ASOS has a loyalty programme called 'A-List'. Members of A-List receive exclusive benefits such as early access to sales, free next-day delivery and exclusive discounts.
In May 2015, ASOS launched a wedding dress collection. The collection featured dresses from a variety of designers including Alice Temperley, Galia Lahav and Sottero and Midgley.
In September 2015, ASOS launched a homeware range. The range included items such as vases, mirrors and candles.
As of August 2015, ASOS had over 3 million active customers and operated in over 240 countries.
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